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Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.While this probably isn't news to fans of the eggplant emoji, a new study found that single people who use emojis have more sex than those who abstain.Match.com's annual Singles in America survey — which polled 5,675 (non-Match using) singles whose demographics were representative of the national population according to the U. Census — found that people who have more sex, tend to use emojis more.In a time when 59 percent of internet users say that online dating is a good way to meet people, it's no shock that clients who once turned up their nose at internet dating are now agreeing with my view that online dating is the one most powerful tool in your dating toolbox.But just because everbody's "doing it" doesn't mean that everyone is successful at it.
It's notoriously difficult to read tone in texts and emails, but emojis can bridge the gap.
When online dating started gaining widespread attention a decade ago, many people considered it creepy.
But after the exponential growth of dating websites such as Match and Ok Cupid, online dating has become a mainstream activity.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.